China Marketing Blog 2021-08-23 The speed at which China’s economy has rebounded from Covid has been startling, and it provides a timely reminder of just how powerful this rapidly-growing market is. But what can... What does China’s Covid bounceback teach Western brands? 2021-08-22 Marketers talk a lot about content marketing, but when it comes to effective content strategy planning in China, it’s vital to take a planned and structured approach. With the rapidly... What makes a great content strategy for marketing in China? 2021-08-01 In the West we call them influencers, but in China, KOLs – or Key Opinion Leaders – are in a league of their own, with some of the biggest earning millions of... How are KOLs evolving in China? 2021-07-28 The Chinese market is incredibly attractive to Western brands, with a huge audience of sophisticated digitally-savvy customers, and an economy that continues to rocket. With many Western markets reaching maturity,... Avoid 10 mistakes when marketing in China 2021-07-16 To help grow your Western brand successfully in China, it’s important to understand advertising on Douyin. This social media platform, called TikTok in the West, owned by ByteDance, has exploded in... How Douyin advertising works for Western businesses in China 2021-07-15 The Covid pandemic resulted in millions of people across the world enjoying video games. Indeed, in China, online gaming reached new highs as consumers looked for ways to entertain themselves... How to break into the Chinese gaming market as a Western brand Load More
2021-08-23 The speed at which China’s economy has rebounded from Covid has been startling, and it provides a timely reminder of just how powerful this rapidly-growing market is. But what can... What does China’s Covid bounceback teach Western brands?
2021-08-22 Marketers talk a lot about content marketing, but when it comes to effective content strategy planning in China, it’s vital to take a planned and structured approach. With the rapidly... What makes a great content strategy for marketing in China?
2021-08-01 In the West we call them influencers, but in China, KOLs – or Key Opinion Leaders – are in a league of their own, with some of the biggest earning millions of... How are KOLs evolving in China?
2021-07-28 The Chinese market is incredibly attractive to Western brands, with a huge audience of sophisticated digitally-savvy customers, and an economy that continues to rocket. With many Western markets reaching maturity,... Avoid 10 mistakes when marketing in China
2021-07-16 To help grow your Western brand successfully in China, it’s important to understand advertising on Douyin. This social media platform, called TikTok in the West, owned by ByteDance, has exploded in... How Douyin advertising works for Western businesses in China
2021-07-15 The Covid pandemic resulted in millions of people across the world enjoying video games. Indeed, in China, online gaming reached new highs as consumers looked for ways to entertain themselves... How to break into the Chinese gaming market as a Western brand