Digidea

How are KOLs evolving in China?

In the West we call them influencers, but in China, KOLs – or Key Opinion Leaders – are in a league of their own, with some of the biggest earning millions of dollars every year from lucrative sponsorship deals with brands. The power of Chinese KOLs KOLs have an extremely high degree of power in digital China, …

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How Douyin advertising works for Western businesses in China

To help grow your Western brand successfully in China, it’s important to understand advertising on Douyin. This social media platform, called TikTok in the West, owned by ByteDance, has exploded in popularity in China and its hugely sophisticated infrastructure offers advertisers plenty of options to reach targeted, niche audiences effectively. With the size of the Chinese …

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How China’s luxury goods market has changed during Covid

If your business brand operates in the Chinese market, then you’ll already know that the country’s economic indicators are looking extremely healthy and that Chinese luxury consumers are ready to enjoy retail therapy to its fullest! China’s luxury goods market is helping to reinvigorate China’s economy, and it is expected to rebound sharply after the pandemic’s global …

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